The most powerful marketing channel in Raleigh — and most businesses don’t know it exists.
Social algorithms decide who sees your content. Email doesn’t work that way. When you advertise in the This Is Raleigh newsletter, you land directly in the inbox of 12,000+ engaged locals — people who chose to hear from us, open consistently, and actually click through.
Three times a week. Every week. No algorithm. No guessing.
This is Raleigh Inbox Influence (Growing at 5%)
44%
Open rate
Industry avg. 35–38%
5,857
People open with every send
from 13.5K subscribers
3X
per week/every week
Mon | Weds | Fri
Why email beats social for conversion
| Average social media reach (organic) | 3–5% of followers |
| This Is Raleigh newsletter open rate | 47% — every send |
| Email vs social conversion rate | Email converts 3–5× higher |
| Clicks driven per week across 3 sends | 500+ real clicks |
| Who controls delivery? | You — not an algorithm |
A 44% open rate means nearly half of our entire list opens every single email we send. That’s not a fluke — it’s a trained, loyal audience that trusts us to only send them things worth reading. When you’re in that email, you benefit from that trust.
When we send
Three sends a week. Full list every time.
Monday
Week ahead — events, things to do, what’s on in Raleigh
Wednesday
Midweek — local news, food, lifestyle, community spotlight
Monday
Weekend guide — where to go, what to do, where to eat
Every send goes to our full list of 12,000+ subscribers. No segments, no holdbacks — your placement reaches everyone, every time.
Advertising options
Pick the placement that fits your goal.
Every option is written in Caroline’s editorial voice — not ad copy. That’s what makes it work. Our readers trust what they see in this newsletter because it feels like a recommendation, not a billboard.
The Full Feature
The whole email is yours — your story, your brand, your moment.
$950
per dedicated send
Mini Feature
Top placement inside the regular newsletter — premium visibility where readers look first. results
$550
per send
Header Banner Ad
Grab attention at the very top of the newsletter before anyone reads a word.
$300
per send
Text Spotlight
Short, sharp, editorial — perfect for events, sales, and new openings.
$225
per send
Banner Ad
Visual placement mid-newsletter — your image, your story, your click
$175
per send
Quick Mention
A single editorial line in our events & news section — simple, effective, affordable.
$150
per send
Retainer packages
Show up consistently. Build real recognition.
One placement gets you seen. Consistent placements build the kind of familiarity that makes people choose you when they’re ready. Our retainer packages lock in your spots and save you money the longer you commit.
Community Presence
3 months — good for seasonal promos, event launches, new businesses
10% off
2 placements per month with priority scheduling
Example: 6 × Mini Feature
$550 × 6 = $3,300
Package price: $2,970
Local Growth
Build deeper brand familiarity and recognition.
15% off
2 placements per month with priority scheduling
Example: 12 × Mini Feature
$550 × 12 = $6,600
Package price: $5,610
Signature Visibility
12 months — stay top of mind in Raleigh all year round
20% off
2 placements per month + 15% off upgrades (social, directory, blog, dedicated emails)
Example: 24 × Mini Feature
$550 × 24 = $13,200
Package price: $10,560
Good to Know
Editorial voice, always
Every text placement is written by our team in Caroline’s voice. It reads like a recommendation — because that’s what it is.
Limited spots per send
We cap placements per email to protect the reader experience. Fewer ads means yours gets more attention.
Spots book out in advance
Especially around key Raleigh events and seasonal moments. If you have a specific send date in mind, reach out early.
No algorithm. No guessing.
Your placement goes to the full list every time. 13,800+ subscribers. 44% open rate. Every single send.
Looking for more than an inbox placement?
Email is powerful on its own — but it works even harder as part of a multi-channel campaign. If you want the blog post that lives on Google, the social content that drives discovery, and the newsletter feature that converts, our local business partnerships combine all three into one cohesive strategy.
As Seen In
