Local Businesses & Brand Partnerships

Your next customer is already in our audience.

Looking to promote your local business or brand? We can definitely help. Most people who find you through our This Is Raleigh channels aren’t scrolling mindlessly — they’re actively looking for what to do, where to eat, where to live, and what’s worth their time and money. That’s the difference between reach and relevance.

And unlike a social media post that can disappear in 48 hours, what we can create together — a blog post, an email newsletter feature, a Facebook and Instagram update and a story told well, keeps working for you long after we hit publish.

We’re a local media publication and brand — not just an Instagram account!

Caroline & Craig Makepeace, founders of ThisIsRaleigh.com have 15+ years as media publishers, 30 years of global travel experience, and a weekly radio segment on G105. They’ve been recognized by the U.S. Government for the extraordinary ability in travel media and have partnered with global brands and destinations such as Hilton, Ford, American Express, and Visit Florida. Locally they’ve partnered with Visit North Hills, GoRaleigh, Greystar, Live It Up Hillsborough Street, and The Outer Banks.

We can promote you via; Instagram, Facebook, Email Marketing, Blog Articles, and YouTube. We can also record podcasts!

Our Facebook community is one of the most engaged local pages in the Triangle — and unlike most social platforms, our audience actively clicks through to read, book, and act. This Is Raleigh was built on that foundation, and it shows in the trust that most local influencers simply can’t replicate.

“After This Is featured our cafe, foot traffic increased so much that I was finally able to take maternity leave with our newborn — and the business expanded to launch our dream of New York bagel products. We literally had people driving to our store from 2 hours away!” — Kristina Jeffrey’s, Owner, Hahvahd Yahd Café, Selma, NC

Partnership Packages

Every package below can include multi-channel content — because real results come from your audience seeing you in more than one place: Blog content drives SEO and lives forever. Email marketing converts. Instagram amplifies. Facebook drives real traffic. Together, they work.

One-off partnership

Need something specific? One-off partnerships are priced accordingly — you’re getting full setup, strategy, and execution without the long-term relationship. Many clients start here and move to a retainer once they see how it works.

Long-term marketing campaigns

Extra add-ons

Extra Instagram Video  |  Dedicated newsletter send  |  Giveaway hosting  |  Facebook photo gallery  |  Drone photos/video | Content licensing (email us to discuss).

NOTE: If you provide your own content, we can offer a reduced price for social media campaigns!

What to expect — and what we can’t promise

“Working with the This is Raleigh team was an incredibly smooth experience. They took a real interest in our space and helped us create an incredibly engaging piece of video content. From the numbers alone, this was one of the most successful content collaborations we’ve ever had, bringing over 100 people to our sneak peek tours and converting many of them into paying customers. We’d 100% work with them again and can’t recommend them enough!” — Jack Henry Decker, Partnerships Specialist, Switchyards

Not ready for a full package?

Smaller budget? Let’s figure it out.

We love supporting local businesses at every stage. If one of these package options isn’t the right fit, there are other ways to work together — a newsletter ad, a directory listing, or a Facebook post. Drop us a line, share your goals and budget, and we’ll find something that makes sense for both of us.

Working with Caroline and Craig at This Is Raleigh was an outstanding experience from start to finish. From the moment I first reached out, their communication was immediate, professional, and genuinely collaborative. What started as a conversation about a potential partnership quickly turned into one of the most impactful local marketing collaborations we’ve done at Ready To Roll Garage Doors.

As a newer company after a rebrand, our goal was to increase local brand awareness and connect with homeowners across Raleigh in a more authentic way. Caroline and Craig helped us do exactly that. Through our partnership, we transformed their garage with a new garage door, high-lift system, and opener upgrade, but what stood out most was how they turned the project into engaging, high-quality content for their audience.

Their ability to create content that felt natural, informative, and community-driven was incredible. From videos and photos to audience engagement around design decisions like garage door colors and decorative hardware, their followers were highly engaged immediately. The partnership created real conversations and genuine excitement.

Most importantly, the results were measurable. I can directly attribute approximately $30,000 in closed business to this partnership alone, not including the long-term brand recognition and exposure that continues today through their blog content, social media, and ongoing reach. We also saw positive impact for other local businesses involved in the project, including the general contractor and electrician, making it a true win-win partnership for everyone involved.

Caroline and Craig have built something special with This Is Raleigh. They are trusted voices in the community, exceptional storytellers, and true professionals who care deeply about supporting local businesses while creating meaningful content for their audience. I would absolutely recommend partnering with them to any business looking to build authentic local visibility and real engagement.— Kyle Rutter, Founder, Ready to Roll Garage Doors

Event Promotion

Hosting an event in Raleigh? We help you get it in front of the right people — locals actively looking for things to do. From community festivals and workshops to classes, grand openings, and seasonal events, we offer promotional options designed to increase awareness and drive attendance.

Options include:

• Event calendar listings
• Featured event placements
• Newsletter promotion
• Social media promotion
• Blog and curated roundup features

👉 View event promotion options and pricing here

Content Licensing

Our photos and videos are availble for your own advertising needs. We do charge a content licencing fee for that.

• Drone footage (licensed + insured): *
  • Per image: $125
  • 5 images: $560 (10% discount)
  • 10 images: $937 (25% discount)
  • 4K b-roll video: $295 (10 second clip)
• Photography Package: *
  • Per image: $95
  • 5 images: $427 (10% discount)
  • 10 images: $712 (25% discount)
• Reels (Short form video): $250 – $600 per reel
• Whitelisting: 25% of base rate for 30 days

* Rights for 2 years online usage only. Ask for rates for print/ TV advertising. (In perpetuity x 3)

Client Testimonials