Content that moves people — from dreaming to booking.
Tourism boards and hotels don’t need more impressions. They need the right people — genuinely inspired, properly informed, and ready to act. That’s what nearly 30 years of travel storytelling and two trusted platforms deliver. Not a post. A campaign that converts.
Two platforms. One trusted voice.
Most creators offer one platform. We bring two — each with its own established audience, authority, and purpose. Together they move travelers through the full journey, from inspiration to action.
440,000+
combined monthly reach across both platforms
ThisIsRaleigh.com
Local lifestyle authority reaching Raleigh residents, relocators, and regional travelers actively planning their next experience.
- 100K monthly website visitors
- 160K monthly page views
- 13K+ email subscribers
- 74K Facebook — strong click-through
- 64K Instagram followers
yTravelBlog.com
Top placement inside the regular newsletter — premium visibility where readers look first. results
Award-winning global travel platform with 15+ years of publishing authority, reaching high-intent planners worldwide.
- 100K monthly unique visitors
- 159K monthly page views
- 13K+ email subscribers
- 73K Facebook followers
- 28K Instagram followers
Campaign results — numbers that tourism boards actually care about.
These aren’t vanity metrics — they’re campaign results from real destinations with real marketing goals. Both are repeat clients managed by the same PR partner, who now brings us new clients because the results speak for themselves.
| Halifax (36 Hours in) | Pinehurst (36 hours in) |
|---|---|
| Halifax | Pinehurst — 36 Hours In |
| Impressions: 628,909 | 620,676 |
| Views: 628,909 | 620,677 |
| Engagements: 45,437 (7.2% rate) | 59,123 (9.5% rate) |
| Client status: Repeat client | Repeat client |
How these numbers compare:
- Influencer industry average engagement rate: 1–3% | Our campaign average: 7–9.5% (3–5x industry standard)
- PR agency cost for equivalent reach: $8K–$15K+ | Our campaign investment: from $2,500
“36 Hours In” — and other immersive itinerary formats
Our most popular travel format — a deeply personal, expertly curated guide to experiencing a destination in a concentrated window of time. Readers love it because it’s real and actionable. Tourism boards love it because it drives genuine intent to visit.
Available as 24 hours, 36 hours, 48 hours, or weekend formats — adapted to the destination and the story it deserves to tell.
Packages
Every package includes full content creation — writing, photography direction, social copy, and multi-channel distribution. No additional production costs.
The Arrival
Introduce your destination
From $2,500
one-off campaign
The Experience
Immersive multi-channel campaign
From $4,000
includes “36 Hours In” format & deliverables on both platforms
The Partnership
Ongoing destination presence
From $6,000
retainer, min. 3 months
Add-ons
Video Reel | Second destination post | Dedicated newsletter send | Y Travel Blog exclusive | Content licensing | Group tour hosting
Why Caroline & Craig
Nearly 30 years of travel. 15+ years of publishing. Zero fluff. You will not find another travel influencer or publisher in this region with the depth of our experience, professionalism, and authority.
U.S. Government recognition
Recognized for extraordinary ability in travel media — a designation held by fewer than 1% of creators.
Global brand partnerships
Qantas, Visit Florida, Globus, Singapore Tourism, Thailand Tourism, Expedia, Hilton, Airbnb, numerous tourism boards in Australia and the USA, and more.
Repeat client relationships
Our best clients come back — and bring others. One PR partner now manages multiple campaigns with us across his entire client roster.
2026 group tour leader
Caroline will be leading group tours with Your Limitless Adventures — bringing our audience directly to destinations as paying travelers.
WHAT OUR CLIENTS WILL TELL YOU ABOUT WORKING WITH US
We have 15 years’ experience working as content creators via our successful international travel blog. We have partnered with brands such as American Express, Allianz Travel Insurance, Canon, Lonely Planet, Qantas, Microsoft, Ford, Nissan, and scores of tourism destinations across the world. Here’s what is commonly said about working with us.
- We’re professional, enthusiastic, communicative, friendly, and easy to work with.
- We create authentic and compelling stories that engage our audience and have a high level of trust, due to our expertise and passion.
- We offer practical and personal insights while positioning your business, brand, or destination with a unique and reflective global perspective.
- Because of our strong SEO knowledge, our content continues to rank high in Google, offering our clients long-term return on investment when most influencer partnerships have stopped producing.
Bottom line: In a world where the word influencer partnerships have stopped delivering results, we are known for creating authentic stories that deliver consistent and long-term ROI finite results and exposure.
Client Testimonials
“Caroline and Craig Makepeace of This Is Raleigh were wonderful partners to work with. They took the time to truly experience SoSi and thoughtfully shared our story through engaging, high-quality content that captured the spirit of our community. Their professionalism, creativity, and authentic storytelling helped showcase why our beloved Southside Virginia is generating so much excitement and encouraged their audience of more than 70,000 followers to discover our destination for themselves. We greatly appreciate their partnership and the impact their work continues to have in driving awareness of Visit SoSi“.
Lisa K. Meriwether, CVTP, Tourism Manager, Economic Development & Tourism, www.visitsosi.com
“In December of 2021, the Crystal Coast Tourism Authority had the great pleasure of working on with This Is Raleigh. We hosted Caroline, Craig and their children for a 3-day winter vacation and the results were just beautiful. Although winter can be a difficult time to promote a beach destination, Carolina and Craig handled the assignment with flying colors. Their stunning photography, expansive coverage and diverse exploration of our area was above and beyond. They truly captured how special our area can be at any time of the year and we couldn’t be happier with the results“
“Caroline and Craig are extremely professional, personable, and incredibly easy to work with. They also continued to talk about our destination through various other mediums long after the assignment had concluded. I personally recommend this duo for capturing any story and know they will exceed your expectations.”
Karen Gould
Director of Digital and Event Marketing, The Crystal Coast
“This is Raleigh is a credible organization, utilizing Craig’s passion in bringing the best of Raleigh to the community. Craig is a professional blogger, who not only shares experiences of your business to a community, he provides real life thought to how it benefits his audience. Craig is professional, thorough, and an incredible photographer and videographer. He created a video of his stay and restaurant experience at The StateView that displayed skills and value. He far exceeded our expectations. He is worth the participation to get your message out!”
Karris Deis
Director of Sales & Marketing, The StateView Hotel
“We recently had the pleasure of working with the Makepeace family on a multi-day project for Visit Idaho. From the first time we met with them for film planning to them arriving on location for the shoot, they brought enthusiasm, ideas, and professionalism. Whether it was skiing and snow tubing for the first time or experiencing an indoor waterpark as a family, their commitment to the quality of the project and the added exposure they delivered through their social channels are sure to have a lasting impact on Visit Idaho as a brand.”
Addy Coleman
VP, Account Director Madden Media | VISIT IDAHO
““The Outer Banks has realized strategic benefit from our different content and brand partnerships with the Makepeace family. No matter the marketing objective, their unique brand of storytelling has engaged their audiences and elevated our destination messaging.”
Aaron Tuell
Public Relations & Social Media Manager | Outer Banks Visitors Bureau