Apartment & Real Estate Marketing

Reach the people who are already planning to move to Raleigh

Paid ads can potentially reach everyone. We reach relocators and home seekers – people actively researching Raleigh from out of state (and those already living here) who are comparing neighborhoods and deciding where to land. That’s a fundamentally different kind of audience. And in a market with more supply than ever, being the complex they already know and trust before they arrive is everything.

The relocator advantage

Your future residents are in our audience right now.

This Is Raleigh is one of the first places people land when they’re researching a move to the Triangle area. They come for neighborhood guides, things to do, and honest local perspective. When your apartment community shows up in that research phase – in a blog article, an e-mail newsletter, an Instagram video, a Facebook update – you’re not just an ad. You’re a recommendation from a trusted local source. That’s a very different conversion.

“A single campaign with This Is Raleigh drove 39 website visits and 4 apartment viewing actions — from people who were genuinely ready to move.”— Camden, Raleigh NC

In a market where one signed lease is worth $18,000–$36,000+ in annual rent, content that converts browsers into bookers pays for itself.

Trusted by

Greystar Management Group  |  Camden  |  MAA  |  TRG Management Company  |  Kane Realty

A note on the current market: Raleigh’s apartment market is competitive right now — more supply means more choices for renters, and more pressure on communities to stand out. The complexes that stay consistently visible and trusted in this environment are the ones that fill units. A one-off post helps. A consistent content presence wins.

Partnership Packages

From single campaign shoots to year-round visibility.

Most apartment clients start with a one-off campaign — a new listing, a lease-up push, a seasonal promotion. The ones who see the best results move to ongoing partnerships that keep their community front of mind all year. Below are example package offerings:

Instagram Reel

If you just want an Instagram Reel, below is what we can offer:

• From 30-90 seconds
• Mix of A-roll and B-roll footage
• Published on Instagram + cross posted to Tik Tok, Facebook and YouTube Shorts
• From $650 (min 30 secs b-roll on Instagram only)
• From $1,250 (min 90 secs, A-roll & B roll, drone footage, published on Instagram, Facebook, Tik Tok, and YouTube shorts)

Additional Add-ons

UGC content: we can shoot content assets for your own marketing use | Dedicated email newsletter send  |  YouTube video | Extra Instagram Reel  |  Neighbourhood guide article  |  Resident giveaway hosting  |  Facebook photo gallery  |  Relocator guide feature |

Social gets seen once. A blog post works for years.

Most apartment marketing stops at Instagram. But a well-written blog post about your community — or the neighborhood it sits in — ranks on Google for months and years after it’s published. When someone searches ‘best apartments in North Raleigh’ or ‘moving to Raleigh from New York,’ we want your community to show up in that moment. That’s the kind of visibility no amount of social spend can reliably buy.

Tell us about your community and what you’re trying to achieve. We’ll put together a recommendation that makes sense for your goals and your market.

Content examples

• Video – Maeve Luxury Apartments (downtown Raleigh)
• Blog article – Chester Hills Apartments
• Video – Mira Apartments (downtown Raleigh
• Blog article – Camden Carolinian
• $1.8 million dollar home (Raleigh)

WHAT OUR CLIENTS WILL TELL YOU ABOUT WORKING WITH US

We have had over 12 years experience working as content creators via our successful international travel blog. We have partnered with brands such as American Express, Allianz Travel Insurance, Canon, Lonely Planet, Qantas, Microsoft, Ford, Nissan, and scores of tourism destinations across the world.

• We’re professional, enthusiastic, communicative, friendly, and easy to work with.
• We create authentic and compelling stories that engage our audience and have a high level of trust, due to our expertise and passion.
• We offer practical and personal insights while positioning your business, brand, or destination with a unique and reflective global perspective.
• Because of our extremely strong knowledge of SEO your content continues to rank high in Google, offering long-term return of investment when most influencer partnerships have stopped producing.

Bottom line: In a world where the word influencer partnerships have stopped delivering results, we are known for creating authentic stories that deliver consistent and long-term ROI finite results and exposure.

Client testimonials

“I have much enjoyed working with This is Raleigh! Our campaign has created all the buzz with our client and within our submarket and gave us the organic social boost we needed in the market that we sit in. Their professionalism is top notch, and we loved how quick and responsive Craig and Caroline were! Would 10/10 recommend!“

Kerrington Keyes – Marketing, Greystar

“Craig was an absolute pleasure to work with! His creativity and attention to detail perfectly captured the lifestyle at GeerHouse. Our ownership team was delighted with the collaboration results–they felt it encapsulated everything that would resonate with future residents. I wholeheartedly recommend Craig and Caz for your next project if you want high-quality, engaging content!“

Jillian Roy, Assistant Community Manager, Bell Partners