Nestled less than an hour’s drive away is a rural, countryside region where life slows down — not out of laziness, but to be present.
Johnston County in North Carolina is where rolling hills meet heritage small towns, where pine-filled forests back onto organic farms – which you can taste on your fork half a mile down the road at a cozy, charming boutique eatery.
If you like friendly people who have time to chat with you, plenty of outdoor space filled, then it might be time to take a day trip to Pine Level and Princeton in Johnston County.

It’s an easy 20-40 minute drive from Raleigh, depending on where you’re coming from, and there is plenty to see and do there to keep you coming back for more, as we do.
We’ve been exploring Johnston County since we first moved to Raleigh in 2004. For those who don’t know, I was randomly placed to teach elementary school in this county when we first moved over from Australia, so JoCo has a special place in our hearts – mostly for the warm friendly people who live here!
In this guide, we share some of our favorite things to do in Pine Level and Princeton NC.

We visited the towns of Princeton, Pine Level and Micro on this day trip in partnership with Johnston County for a more rural experience that included strawberry picking and small, family-owned farms. All thoughts, ideas, and opinions in this guide are our own.
1. Have coffee at Milltown Java, Princeton

We always start our day in Johnston County with coffee, and Milltown Java Cafe & Coffee House in downtown Princeton is the perfect place for that.
Husband and wife team, Sharon and Don Creech, had no previous experience running a café or making coffee, but dived straight in once the opportunity aligned with their desire for a lifestyle change.
I love this example of how you don’t have to know it all before you create something successful. You just have to start!



They built the dream in a downtown area that was quite empty of businesses, but since their opening, has started a promising revitalization with boutiques, gifts stores, and soon to be opened hot dog and burger grill.
For the past seven years, Don and Sharon have worked hard to put community back into coffee. In other words, where conversations (even with strangers) replace staring at digital screens.

So, when you visit, don’t just come for the coffee – either straight up black or filled with over thirty flavors they have to suit your style – but to chat with the friendly staff making them.
Milltown Java has added a cool bar seating area to make that easier for you – just look for the frosted cupcakes!


Now you’ve had your coffee and conversation, you can return to your phone to snap a photo of yourself in front of the cool mural on the side of the building!
But don’t keep it out for too long, as the conversations will continue to flow as you explore Johnston County further. I’d highly recommend adding extra time for talking at each stop!
- Address: 116 S. Center St., Princeton, NC
- Instagram: @milltownjava
2. Go Strawberry Picking at WDW Farms


We’ve done a lot of strawberry picking across the US, in the Raleigh region, and in Australia, and I have to say the strawberries at WDW Farms produce were some of the prettiest and sweetest I’ve ever picked. In fact, they were near perfect.
Fill up your bucket as much as you like and pay per pound. The strawberries are spray free here.


They also have a small roadside farm store with produce where you can buy already picked produce.
Even if strawberry picking season has come to an end, you may still be able to pick pumpkins, blueberries, and other seasonal fruit.
3. Take a tour of Ashlan Meadows Farm


Another example of an inspiring young family going after dreams and doing things a little differently is Boone and Emily Langley from Ashlan Meadows Farm. (Check the opening times on the website before visiting, as they are currently temporarily closed).
They both met at NC State with the intention to become veterinarians, but had a huge career move when they saw the opportunity to do something with Boone’s family farm in Micro Pine Level.
On their farm, they produce a variety of vegetable crops, which you can purchase in their small store inside the old horse barn. Their main offering, however, is pasture-raised pork.
While visiting the farm, we cruise around to meet many of their healthy and happy looking pigs, including their newly born piglets. We learned a lot about their smaller farming operation and intention to create food with as minimal wastage, land degradation, and pesticide harm as possible.


We also took home some pork chops and can verify that the meat was exceptional, as were their fresh produce, which also came home with us. Their sweet corn paired beautifully with the pork covered in a BBQ rub!


Continuing the theme of this day out in Johnston County, Boone and Emily and their two-year-old son Hank were friendly, warm, and passionate about serving the community with quality products that honor the legacy of Boone’s father and sister, who both passed when he was younger.


In the summer, Ashlan Meadows has a vibrant sunflower field, and pumpkin picking in the Fall where you can take part in Boone’s favorite activity – taking the kids on the hayride through their haunted forest. And in the winter, you can find your perfect Christmas tree.


Before we left, Hank insisted we come see his puppies – adorable Great Pyrenees – the perfect farm dog that Boone breeds and sells!
- Address: 1912 Pine Level Micro Rd., Selma, NC
- Instagram: @ashlanmeadows
- Website: Ashlan Meadows Farm
4. Have lunch at Waffee Station

You would not be considered strange if you drove from Raleigh to the Waffee Station in Micro, just for a Sunday brunch.
Owner Reed Taylor says he frequently meets many patrons from Raleigh who do just that. That’s how strong the word on the street is that the food at the Waffee Station is something to remember – or drive 50 minutes for!


Reed knows this as he takes the time to talk to his customers. He has a background in the culinary and hospitality world, which is clearly evident in the deliciousness of his food and how he engages with customers.
Reed and his wife Rachel started this innovative food experience with the Waffee Wagon food truck in 2018. It quickly gained popularity, and in 2021, they opened their permanent Waffee Station in Micro Pine Level.
Service is simple, order and pick up from the window, and then sit and enjoy in their cute outdoor seating area with plenty of activities for kids like toy trucks and corn hole.
Wait a minute. What is a Waffee, you ask? Waffee stands for the perfect breakfast or lunch blending of waffles and coffee.
We’re not talking frozen Eggo waffles either – if only Elle from Stranger Things could try this real deal – Belgian Waffles cooked fresh to order.


Each dough ball is hand rolled and mixed in pearl liege sugar imported from Belgium, they’re cooked on a Belgium waffle iron, and then generously topped or filled with delicious quality ingredients, including strawberries from local farms.
What kind of waffles can you have? You can stick with your more traditional sweet like strawberries and cream; The Chocolate Dream topped with chocolate, banana, and whip cream; the Cinnabliss with cream cheese, cinnamon, sugar, and caramel; or the S’mores, which you know will be just like a toasty campfire.

Or if savory is more your flavor, you can have a waffle sandwich (or alternatively a croissant) packed with tasty fillings.
Signature waffle sandwiches include:
The Scrambler with bacon, egg, Pesto, and cheese; The Burger Waffle with 2 patties, bacon, cheese, and the secret sauce; and the Monte Cristo with turkey, cheese, and strawberry jam. And it wouldn’t be the South without some chicken and waffles on the menu.

What if you’re gluten free like me? Easy, get the keto bowl with bacon, sausage, eggs, and cheese. It looks simple, but trust me, on the first bite of that flavor bomb, I could tell it was made by someone who knew how to cook. I was pleasantly surprised.


Waffee Station will be a regular stop now for us on our JoCo visits. Now we’re ready for the next part of our Pine Level adventure, shopping and ice cream.
- Address: 317 US 301 South, Micro, NC
- Instagram: @waffeewagon
- Website: WaffeeWagon.com
5. Visit the NC Paper Company

Talking about history in Johnston County, if you’re in need of party supplies, bulk paper supplies, and cake decorating, pop into NC Paper Company, around the corner and over the railway line from Waffee Station.
This family-owned business has been serving the community with quality products at reasonable prices since 1919! It was founded by Edwin Byron Haynes and is now owned and managed by his grandson Byron Haynes.

And of course, you’ll have a friendly and welcoming atmosphere!


Also in this area is Hinnant Winery – y’all know we visited this winery in the Fall on a Johnston County date experience. I highly recommend adding this to your day while you’re in this area.
- Address: 103 S. Railroad St., Micro, NC
- Website: NC Paper Company
6. Shop in Pine Level Hardware & Furniture

Now that we’re homeowners, I really enjoy looking in furniture stores, and the Pine Level Hardware & Furniture store has a classy collection of furnishings you’ll fall in love with.
While foodies will think a trip to Waffee from Raleigh will be worth it, avid home DIY renovators and interior designers will think a trip down here just to visit this Pine Level furniture and hardware store in Downtown will be worth it.

As with many local businesses in Johnston County, there is history here. Pine Level Hardware & Furniture Co Inc. has been serving Johnston County and the surrounding areas for over a century, and their personal, friendly, one-on-one customer service is what has kept their customers loyal.
We really enjoyed their selection of furniture and furnishings – it was a pleasant mix of traditional and bright modern colors and textures.


Even Craig got excited, especially with this brown leather single sofa and ottoman for our speakeasy room in our unfinished attic when we get to finish it with those fun plans.

And I can’t stop thinking of this pillow arrangement on this bed.


I’m thinking when we get back from Europe in July, I’ll have to make a trip back down here. I’ll be stopping in at Waffee House on the way and picking up some more pasture-raised pork from Ashlan Meadows for a summer grill out!
- Address: 219 N. Peedin Ave., Pine Level, NC
- Website: Pine Level Hardware & Furniture
7. Grab a cone from Serving Up Scoops Ice Cream

Ok, it’s ice cream time. Walk around the corner from the furniture store to Serving Up Scoops Ice Cream Cafe, a relatively new business in the town of Pine Level, from the owners of Serving Spoons, catering, and event venue next door.
We loved chatting with Joyce and Wayne Jenkins and hearing how the idea for scoops came about.
When they purchased the former Pine Level Post Office next to their event space, they didn’t have any immediate plans for it.
Joyce happened to be looking at some of her journal entries from a couple of years before and came across an entry where she wrote, “Pine Level really needs an ice cream or candy store for kids.”
That’s the power of journaling! Now Pine Level has a healthy population of happy kids – big and small!


I love how they have paid homage to the post office roots in their ice cream store. Joyce has filled the post office’s shadow boxes with photos of the historic building and U.S. Postal Service memorabilia, including Wayne’s postal carrier uniform.
Their homemade ice cream is locally made by Old Fashioned Ice Cream in Selma, and you’ll find a variety of flavors including a Johnston County (and Craig Makepeace favorite), butter pecan.

Serving Up Scoops is also well known for its ham biscuits!
Their event space and venue next door at Serving Spoon 119 is a gorgeous space in a refurbished building near the railroad track in Pine Level. It’s a beautiful event space, and I loved the photos on the wall sharing the history of the buildings and its previous owners, and a portrait of Joyce’s great-grandmother, a huge inspiration for her hospitality business.


All the dishes on her catering menu are hand selected and made from scratch from locally sourced, fresh ingredients, including meat from Ashlan Meadow Farms in their catering menus!
8. Visit Hinnant Family Vineyards

In the town of Pine Level, Hinnant Family Vineyard is the oldest and largest muscadine vineyard in North Carolina, sprawling over a land area of 100 acres.
This family-run vineyard was founded in 1971 by siblings Jacqueline, Freddie, Douglas, and Willard, who planted their first muscadine vines on inherited farmland.
For two decades, due to low grape prices, they focused on selling fresh muscadines to markets, rather than producing wine.
Then in the 1990s, they started making wine, and as the years went on, they won multiple awards.
You can visit the vineyard and take part in wine tasting experiences, tour the vineyard, and in the right season, pick-your-own grapes.
Here are some more vineyards near Raleigh to explore
Final thoughts

If you’re open to conversations and community, you will love visiting Princeton and Pine Level in Johnston County. It’s also a largely rural area, although this is slowly changing, and many people relocate here or visit for that tree change experience.
Sadly, we had to rush home from here for carpool pick up. But how easy is that though – you can have a great day out in JoCo while the kids are at school and still be home in time for pickup!
We enjoyed our day discovering these local businesses, hearing the stories of the owners – their history and heritage, and innovative modern twists – and eating delicious food made fresh and straight from the local farms.
A day in Johnston County always reminds me of why we fought so hard for 17 years to make Raleigh our permanent home. You know we’ll be back.
Now you don’t have to drive all that way just for waffles and coffee. There are loads of things you can do in this area, either before or after!
Now you can read our other posts on Johnston County. Enjoy this burgers, brews, and ebike tour in Clayton, here is a date night idea for JoCo, and how to enjoy Christmas in Johnston County.
Stay Connected to Raleigh
Join our free email community to receive free checklists, guides, insider tips, personal stories, fun finds, and the best events in Raleigh each week. We'll show you how to stay connected to Raleigh and love where you live! Join Below 👇
“Your weekly newsletter is a lifesaver for me. Yesterday we didn’t know what to do, I just check your list of events for the weekend, and we ended up in Cary at the Carolina Circus Festival. We had a great time so thanks a lot for all your good work 😊 we really appreciate you” Subscriber

All great places. My Husband and I had a wonderful wedding reception in Pine Level at The Serving Spoon 119. The food catered by them was absolutely amazing and of course the ambience is not to beat. I would also suggest going to Micro Steakhouse. The owners are amazing and I have never had a better steak. They have a wonderful story as to why they decided to start their second career as small town restaurant owners.
Hi April, appreciate the steak house suggestion, I love steak! Will keep that in mind for a return visit to Micro.
Sorry you missed the Town Market, in Pine Level and Outta The Box, in Princeton. You owe them a visit. Outta The Box was voted best bakery in JOCO and their Bistro is fantastic.
Ok, will keep them in mind for a return visit. We only had so many hours on this trip. Thanks.